How Might Email Lead Generation Help You Grow Your Customer Base?

Your business will not be able to survive without a regular flow of customers. As a result, you must employ efficient lead generation tactics in order to expand your consumer base and increase sales.

In this post, we’ll look at ten tried-and-true methods for attracting new customers in a fast and cost-effective manner.

Tool for measuring the effectiveness of email campaigns. But first, let’s define email lead generating and why it’s necessary to have a lead generation strategy, just to make sure we’re all on the same page.

For greater lead generation, use email marketing strategies.

Let’s look at the numerous ways you may generate fresh sales leads now that you know how important it is to have a lead generation plan for your company.

The 8 email lead creation tactics listed below might help you generate a continuous supply of leads for your organization.

1. Use lead scoring to maximize your efforts.

The capacity to reach the appropriate individuals with the right message at the right time is an important component of marketing. Lead scoring can assist you in achieving this goal by ensuring that you collect higher-quality leads.

Lead score is a method of sorting and prioritizing leads. It’s a good way to ensure that you acquire qualified leads who are more likely to accept your emails.

Using email automation to help you score leads is one approach to leverage lead scoring in your marketing.

If a potential consumer has already looked at a product on your website, for example, it’s more probable that you’ll be able to convert them with an email giving a 25% discount on that product.

If the visitor isn’t already on your mailing list, you can use this as an opportunity to persuade them to join by displaying an exit-intent popup as they leave the product page.

2. Create emails that are clear and concise.

When it comes to lead generation, the look and feel of your email are crucial. It’s critical to send emails that are clear and simple, and they shouldn’t be too long. The use of a lot of extraneous design elements in the templates can detract from your message. When it comes to email design, there are a few recommended practices to keep in mind:

Fonts that are not fancy: Your emails should be simple and straightforward. Plain fonts should be used since they should be easy to read.

Straightforward Design: Select a template with a clean, simple design that is easy to read. This will aid in the generation of additional leads.

Formatting the text: To make your email content as easy to consume as feasible for your recipients, use well-spaced, brief phrasing and underline vital information.

Your call-to-action button should be clear and easy to see and click, especially for readers on mobile devices.

3. Learn to use the subject line to get people’s attention.

It’s vital to come up with innovative techniques to spark people’s curiosity or force them to click. Use components like bold, italic font, and emojis to grab your audience’s attention and direct their focus to the most crucial portion of your email: the subject line.

This strategy can significantly improve the success of your email campaign by raising email open rates and, as a result, customer conversion rates.

To connect with your audience, for example, if you created a sports blog and had an email list of engaged contacts, you’ll want to focus a lot on current sports news. But, to take it a step further, you should leave a smidgeon of curiosity to pique the subscribers’ interest.

What LeBron James Said in Last Night’s Game is Shocking is an example of a fantastic topic line for a sports blog.

This is almost certain to be opened since people are curious about what LeBron James said, and if the email’s body is interesting, they will want to read the story.

4. Don’t forget to include a compelling call-to-action (CTA)

Every email should have a single clear and engaging CTA that readers can easily complete. Use innovative language in your emails to include a compelling CTA that will grab your readers’ attention and inspire them to take action.

CTAs that include an aspect of urgency, intrigue, or mystery is the most effective. They’re difficult to ignore and encourage readers to take action, which helps you increase conversions.

Here are a few ideas to assist you to get more people to respond to your CTAs:

Use wording that is action-oriented: Use content like “Get the Discount,” “Reserve Your Spot,” “Try for Free,” and so on to draw the reader in and drive them to take action.

Keep it brief: Keep your CTA wording to two to three words as a general rule. You can use up to five or six if necessary, but not more.

Create a sense of urgency: Create a sense of urgency in your CTAs by using terms like “Shop Now!” “3 Spots Left,” and “60% Off Today Only” to increase click-through rates.

5. Make use of content upgrades and password-protected content.

You can turn your most useful content into an email collection tool by using content upgrades and gated content.

Content that is only available after your visitors have submitted their contact information is known as gated content. You can utilize gated content as a non-intrusive content upgrade to attract your users to join your email list.

For example, when a visitor reads a blog post, you might recommend that they download a relevant article, ebook, report, or another resource in exchange for their email address. This will not only help you make more money blogging in the long run, but it will also help you establish an email list.

This form of content is beneficial because it encourages the development of leads. Because they are contextual and relevant, content improvements are highly effective. The reader is more likely to convert because their interest has already been assessed. 

6. Make use of social media platforms

In this manner, you’ll grow your social media audience and your email list at the same time. To promote your free download and produce leads on autopilot, include a call to action in your profiles and schedule daily posts. You should advertise your social accounts through your email list in addition to promoting your email list on social media.

You’ll simultaneously expand your social media audience and your email list this way. You can also use tools like Facebook marketing tools, Twitter marketing tools, and other social media marketing tools to get the greatest results.

Here are a few more methods to use your social media accounts to grow your email list: To increase your traffic and readership, add content improvements to your blog pieces and then promote them on Pinterest. I particularly prefer Thrive Themes for this because it is the program that I use. You can read the rest of my Thrive Themes review here.

To give visitors even more ways to sign up for your list, add a sign-up button and opt-in form to your Facebook profile.

To build your list faster, use promoted pins and Facebook advertisements.

Include click-to-tweet buttons in your content upgrades so that subscribers can share your lead magnets with their networks, increasing your reach.

7. Take advantage of email automation

Email automation is the process of sending mass emails to certain recipients at specific times using email software. You can set and forget your email marketing techniques using automation, allowing you to save up more time. Automatic personalization is also possible with email automation, which helps you optimize your email marketing.

You may send the correct emails to the right subscribers at the right time by using specified triggers.

  • Customers who perform any of the following could be potential triggers:
  • Subscribe to your email list.
  • Purchase one of your items.
  • Sign up for a webinar.
  • Sign up for a service.
  • Email is one of the simplest and most successful lead-generating strategies available, thanks to automation.

8. Run a split test to see if you can improve open and click-through rates.

Split testing your emails is critical for improving both your copy and approach. There’s always room for improvement, and by experimenting with multiple versions of your emails, you’ll be able to determine which ones perform best in terms of conversion rates.

Decide what you need to test first for each email you wish to test.

This could be any of the email message’s elements, such as the CTA, subject line, body text, graphics, or layout. Once you’ve determined which parts to test first, you can utilize your email marketing software’s built-in AB testing features to start the test.