IGTV or Instagram TV is a smart and one of the widely used features of Instagram that allows you to upload videos up to 10 mins long. Earlier the video length was restricted to 60 seconds only. Even though a short video is informative and easy to grasp; the perks of a long video cannot be denied either. As a brand or influencer, you need to highlight your USP with the use of a video that needs to be quite long. In such a case, you need an IGTV. You can promote your brand to a larger audience by using IGTV videos. To increase the number of likes and views on your IGTV videos, you must increase your Instagram followers and create exceptional content.
Here are few points to take care of to get more views for your IGTV videos:
The content’s quality determines the fate of your IGTV videos. In the 10 minutes duration, try to create a compelling video with proper lighting, background and soothing music. Don’t be heavy on the music; it will interrupt the message you are trying to convey. Always shoot your videos in proper lights as it will reduce the time spent on editing the video. Try to curate a series for your channel. Viewers will be curious and come back to your profile regularly. All these will help you get views on your channel.
Use Relevant Hashtags:
Using relevant hashtags is an easy way to get reach, whether it is a usual post or an IGTV video. No need to stuff your post with all 30 Hashtags. It is better to select 5-10 hashtags for your IGTV video caption. You can research hashtags on your competitor’s page or can use a hashtag generator available online.
Target your Audience:
To grow your audience, you need to explore them. Explore your audience based on demography, age, gender and languages known. Hitting your target audience is one of the most relevant features of a digital marketing strategy. IGTV provides some tools to check your insights and increase your video views. After identifying your target audience, create content to entice them and increase the number of likes and views for your IGTV videos. You can also buy IGTV views to be successful on the platform.
Engage with your followers:
You are aware of the fact that your followers form a part of your success. The more the number of followers, the more views you will get on your video. Try to connect with your followers and build a virtual relationship with them. Like their comment, reply to their comment, thank and mention them in your stories from time to time. It will create a good repo for your audience. It will help you get more views and comments as well as followers.
Try to post your content regularly. If your audiences enjoy your content, they will presume you to post videos on a regular schedule. The account which goes dormant or on and off isn’t liked and is most likely to get unfollowed. Your fans will choose another account over yours. Creating high-quality content and posting regularly will help you get more likes and views on your IGTV videos. Even if you are not able to post your IGTV regularly you can at least share the old ones between the gaps. You can also curate related post like reels or story update to keep your followers glued to your profile.
Cross platform promotion:
Make use of other social media platforms like Whatsapp, Twitter, Facebook, Snapchat, Pinterest, and so to promote your IGTV video. It will help you expand your reach and get more views of your brand and business. Marketing your video on other platforms will help you reach more young viewers and increase video engagement.
Great things take time, patience and lots of trials. Instead of sulking, you can keep on trying new ideas and tips to promote your brand on Instagram. Even if things seem to take on your nerves, you can buy views for IGTV and get your stuff done. It is never a good idea to quit.